8 lesser-known Google resources for communicators

The Silicon Valley behemoth offers gratis goodies that can help you create better surveys, find a new job, monitor trends and make your business more visible.


Google has an unmatched suite of products, platforms and programs that can improve your marketing and upgrade your business.

Consider these eight lesser-known resources at your disposal:

1. Google Forms

Google Forms lets you create, design and analyze surveys for free. You can use your own photo or logo and sift through curated themes to find a match for your branding.

Google Forms enables you to craft a survey with multiple-choice questions or a drop-down format. You can add images and YouTube videos and show questions based on answers.

This software provides real-time responses and charts. You can even upload your data into Google Sheets. If you need more convincing, here are five more reasons you should use Google Forms.

2. Google reCAPTCHA

reCAPTCHA protects your website from spam and abuse. It’s that thing you click to prove you’re not a malicious robot.

Google reCAPTCHA

As Google says: reCAPTCHA is “tough on bots but easy on humans.” If you’re interested in how this technology works, here’s how Google can tell whether you are not a robot with one click.

3. Google My Business

Google My Business helps companies manage their online presence in Google, including Google Search and Google Maps. By verifying and editing your business information, you can ensure your listing appears correctly and attracts the right customers. You can add photos of your business and office locations, update the hours you are open and respond to reviews.

Google My Business is important in boosting your search visibility and overall SEO. It’s crucial to show up in local search results and make sure Google displays the correct information about your business.

Google My Business lets you set up location extensions in Google AdWords, which show your address, a map of your location and the distance to your company.

Here are some helpful tips on how to optimize your Google My Business listings.

4. Google Alerts

Want to keep tabs on what people are saying about you or your business? Google Alerts scour web pages, news articles, blogs and even scientific research to keep you on top of whatever name, phrase, topic or trend you’d like to monitor.

Google Alerts

Depending on how much you want to get pinged, you can choose between “only the best results” or “everything,” as well as how often you want to get Alert emails (daily or weekly).

5. Google for Jobs

Finding work often seems like a full-time job. Google for Jobs eases the process by listing gigs near you.

Just search for the type of job you’d like “near me” into Google, and you’ll see something like this on your mobile device:

Google Jobs

If you type “marketing jobs near me” on your desktop, you should see something similar:

Marketing jobs near me

Google is working with LinkedIn, Monster, CareerBuilder, Glassdoor and Facebook to provide a comprehensive listing of available jobs. Google is also publishing open documentation for all job providers—from third-party platforms to direct employers— offering guidance on how to make their job openings more discoverable in Google Search.

If you’re interested, you can learn how to use Google for Jobs here.

6. YouTube Trends Dashboard

The YouTube Trends Dashboard reveals what’s trending in the latest music videos, movie trailers and comedy clips. This resource also highlights a YouTube creator on the rise.

YouTube Trends Dashboard

Video creation and consumption continues to skyrocket. If you haven’t already, here’s how to create a YouTube channel.

7. Google Chrome

Google Chrome is a fast, free web browser for your desktop computer or mobile device. Chrome supports a wide variety of handy extensions such as Hootlet, Grammarly, StumbleUpon, Google Page Analytics and Moz Rank.

8. Google Data GIF Maker

Who doesn’t love a nice GIF? This tool helps you turn dry data into compelling visuals.

Google Data Gift Maker

You can show how (up to five) competing terms compare against one another in a visual format.

Matthew Royse is the digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.

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