8 reasons to hire a journalist as your next marketer

From headlines to deadlines, news folk understand the fundamentals and nuances of delivering top-quality content that engages and enlightens an audience.

Ragan Insider Content

There’s been a lot of talk about the value that journalists can bring to your content marketing efforts.

They have a certain skill set which lends itself perfectly to creating content that educates, entertains, and nurtures and will be highly shared on social media.

As marketers, we’re unaccustomed to reading a journalist’s resume, so when one lands on our desk, it might not be immediately obvious how those skills and responsibilities might add value to our content marketing strategy and day-to-day activities.

Content marketing challenges

Before we look at a typical resume, let’s quickly remind ourselves of some of the challenges that marketers face when it comes to content marketing. They will usually include:

How a journalist can help

Below is an example of a journalist’s resume, listing the various daily duties and how those skills can benefit your content marketing.

1. Become a thought leader

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