8 steps for building an effective content calendar
Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives.
We are rerunning the most-viewed articles of 2019. This was one of the top five most-popular public relations articles of the year.
Every good content marketing strategy starts with a well-planned content calendar.
Here are eight steps for building an effective calendar:
1. Design your calendar. Choose a format: an actual calendar template, a spreadsheet, a PDF template or even an online project management tool. From there, decide how to map out your content (e.g., weeks or months in advance). You can start short term and expand as you come up with ideas.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
