9 prevailing email marketing trends

Artificial intelligence, microsites, clean data and video are all the rage.

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Ragan Insider Content

Here are the dominant and emerging trends that will define how we use email in coming years:

1. Artificial intelligence

According to research firm Tractica, the revenue generated from the application of AI software will grow from $1.4 billion in 2016 to $59.8 billion by 2025. With 80 percent of industries now investing in AI and making it a competitive priority, how can you put it to use in your favorite email tools? Consider these factors:

Coschedule evaluates your articles headlines for free.

Phrasee is a paid tool that delves into the science behind email subject lines.

Hemingway analyzes your copy for free and gives you pointers on how to improve it.

Segmenting by age, job or localization enables you to automatically adapt the content you send as soon as new products are live on your website.

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