9 tips to avoid shooting a ghastly Halloween video

Halt! Before entering this dark marketing crypt, make sure you have actors, a budget, a timeline and a script.

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It’s not too late to concoct a creepy, compelling Halloween-themed video to delight your customers and employees.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

Consider the following suggestions, questions and tips to shoot and edit a Halloween video that might scare up genuine engagement:

1. Select your team. Who will oversee the project? Who will shoot and edit the video? Who will need to approve the final version?

2. Establish the budget. You generally get what you pay for, so what’s the value of this project? What are your goals, exactly?

3. Create a timeline. Do you have enough time to properly execute your vision? When and where will you shoot the video? When is the first draft due? When will the leadership team need to review it? Will you post it prior to Halloween?

4. Hammer out the script. Will it include dialogue—or simply visuals and grunts from someone in a Frankenstein mask?

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