90 percent of customers find custom content useful, report says

Wishpond’s “State of Content Marketing 2013” infographic is a report of a practice in excellent health.

Here’s a quick story on the power of content marketing:

I was recently in a big box store in Chicago, and my wife and I were admiring some fancy beach chairs (an oxymoron, I realize). The price of the chairs was nowhere to be found, and no employees were around to ask.

I turned to my smartphone, Googled the name of the chairs and saw that the first entry was a blog post on the store’s website extolling the virtues of the chairs as the perfect way to enjoy Summer 2013. And there was the price.

Needless to say, the chairs were purchased with a nod to the content marketing gods.

I’m not the only one to benefit from content marketing, as evidenced by the Wishpond infographic below titled, “The State of Content Marketing 2013.” Clearly, the state of content marketing is pretty strong.

Among the findings: 90 percent of customers find custom content useful, 68 percent say they read content from brands they like, and brands that have blogs generate 67 percent more sales leads each month.

Here’s the full infographic:

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