Redefining your marketing strategy in 2019
What are the tactics that will produce results in the new year? Here are four that should be the basis of your 2019 strategy.
It’s almost the end of the year, and as with every year’s end, it’s time for both reflection and looking ahead.
To succeed in 2019, you need to learn from your mistakes in 2018 as well as start setting new goals for the new year.
If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.
Here are four ways to redefine your marketing tools for the new year:
1. Make video marketing a priority.
The importance of appealing, original and creative video content cannot be stressed enough.
Video marketing is the most dominant and effective form of marketing. According to the Aberdeen Group, a market intelligence firm, video marketers get 66 percent more qualified leads each year as well as have a 54 percent increase in brand awareness.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.