3 reasons to distribute content for free
Taking a generous approach with your marketing can generate positive PR, boost your SEO and build credibility.
Today, your marketing doesn’t stand a chance unless your strategy embraces a singular fact: Traditional, sales-heavy ads will often be far less engaging than quality, shareable content distributed for free. Need proof? According to the Content Marketing Institute, 200 million people use ad blockers; and, content marketing not only costs 62 percent less than outbound marketing, it yields three times as many leads.
This is one of the lessons that led me to find examples of this practice — which yields powerful results. Two obvious companies in this space are Patagonia and Dollar Shave Club.
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