Nonprofit Communications A Boston hospital’s campaign goes interactive—with T-shirts Suffering from ‘agency hangover,’ Beth Israel Deaconess used social and traditional media, and the do-it-yourself catch phrase, ‘Healthy is ______.’ By Russell Working@byworkingApril 19, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.