It’s easy to let your standards slip when you ply your trade in a not-for-profit organization. You may feel hampered by a small staff, a tiny budget or a committee who wants to sign off on everything. But several nonprofits recently won awards for their communication efforts, despite the obstacles.
What convinced the judges to bestow the awards? Measurable goals.
The International Association of Business Communicators honored several nonprofit organizations with a Gold Quill or Silver Quill award. Two Chicago-based groups were among them.
DePaul University won both a Gold Quill and Silver Quill for its project, “Marketing the University Center of Chicago.” The Blue Cross and Blue Shield Association won a Silver Quill Award for its entry, “Communicating Strategic Services’ Goals and Objectives.”
The objectives: The project’s objectives included securing 683 rental contracts between June 2003, when DePaul’s marketing staff got the assignment, and August 2004. The campaign also required the university to meet smaller objectives along the way, such as having a certain number of applications by specific dates.