A step-by-step guide to promoting a podcast

You’ve spent significant time planning, prepping and recording your podcast. Here’s how to ensure it attracts the audience it deserves.

Ragan Insider Content

You’ve created a podcast. Terrific. Now, how do you get people to listen to it?

Before we launched our Buffer podcast, we spent most of our time and energy getting the sound and feel just right. We did everything we were supposed to do to make it great. Once the time came to press publish, though, we realized that we didn’t know how to promote it.

We began researching all the best tips and strategies for getting a podcast seen by as many people as possible. Below are the top 10 tactics we discovered.

Note: Much of the advice we found focused on how effective iTunes can be for growth and attention. Nieman Lab claims “70 percent of podcast listening happens through iTunes or the native iOS Podcasts app.” That’s why much of the advice below is iTunes related.

1. Leverage your guest’s audience.

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