A YouTube primer for content marketers

Online segments have become essential to successfully promoting your brand and its offerings. How do you start, though? Follow the advice in this handy cheat sheet.

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Video is an important part of the 2016 content marketing mix, and it’s here to stay.

It has an uncanny ability to quickly warm up potential customers and connect them to you and your product. YouTube, the largest repository of videos, affords you the opportunity to cultivate a dedicated audience of subscribers. As the second-largest search engine after Google, it’s not to be ignored.

All that sounds tempting, but if you don’t have video experience, it can also be intimidating.

When Magoosh, the company I work for, started making branded social video content, I was overwhelmed by the amount of conflicting recommendations out there. That feeling of information overload is what led to this guide—a quick-start “video school” for marketers.

What follows is a cheat sheet offering all you need to start making great face-to-camera videos for YouTube.

Step 1: Build your video kit


Though it’s possible to create video for YouTube on your phone—and I would recommend that over skipping video marketing altogether—the best tools for authoritative-quality videos are digital SLR cameras.

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