Amazon’s leaked memo, Engagement tips from the YMCA, Bird’s HR disaster, and more

Here’s a roundup of the week’s crisis communication news for communicators.

Here are the top 10 tips and takeaways from the week ending April 3 taken from our Crisis Communications Daily newsletter. Be sure to subscribe here to get this daily roundup directly in your inbox.


Showing empathy for your audience is crucial. Some ways to adjust your internal messaging include adding some levity to messaging, being more concise than ever and employing two-way communication. Here are all the tips to offer comfort to employees.

HR must take a leadership role during this crisis. Here are some of the important messages employees want to hear from their HR leaders, and ways for HR to drive the agenda during this difficult time.

Amazon faces backlash over memo about union organizer. The online retailer is defending statements made internally about a former employee who says he was terminated for trying to organize warehouse workers around concerns about safety and COVID-19.

Ars Technica reported:

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