A while back, a reporter I had been pitching threw me what I thought was an unexpected softball. “How about some commentary on X topic from X executive,” he asked?
Of course, I jumped to make it happen. I’m an expert, right? In less than 24 hours, I had what I thought was solid insight from a CEO.
I sent it off and waited patiently.
A day later his story ran without a mention or a quote from the executive. I wrote a diplomatic message to the reporter asking what happened.
Maybe he didn’t see the response amid the email deluge. Maybe he didn’t like the commentary. Maybe his editor chopped the quote.
I don’t know. That reporter never responded. Many do. This one didn’t.
The sorry state of media relations