Content marketing accounts for huge chunk of LinkedIn’s ad revenue

The walls between PR, marketing and advertising continue to break down.

LinkedIn reported its earnings for the first quarter of 2015 on Thursday, and it cast a light on the ongoing breakdown of barriers between PR, advertising and marketing.

CEO Jeff Weiner said on a conference call with investors that the social media platform’s Sponsored Updates program—a content marketing service that enables advertisers to pay to put posts on LinkedIn users’ home pages—accounted for a full 40 percent of overall marketing revenue. The company’s advertising revenue grew overall by 38 percent.

In 2014, Sponsored Updates accounted for 23 percent of advertising revenue.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.