Even veteran email marketers get the jitters when they finally send the message they worked so hard to perfect.
A mistake in an email might not doom your campaign (though it could), but it’s natural to worry that you might have missed something—and catastrophize about the consequences.
If your answer to each of the questions below is “yes,” then your message is probably good go. If you reply to any with “no,” you’ll probably want to take another look at it. Here you go:
1. Has my message been thoroughly proofread?
“Any errors in your emails will damage the credibility and reputation of your business,” Mary Walton writes on the MailUp blog. “Proofreading can take time, and it may seem long-winded to go through your content again and again, but it’s vital to the success of your content. After all, would you want to buy the products or invest in the services of a business whose content was littered with mistakes?” Need help? Here’s a 14-point email copy checklist.
2. Will my subject line be noticed?