Content audits of websites and marketing campaigns are essential, but most business owners despise them.
Instead, let’s focus on content audit mistakes people make. These five blunders are common but easily avoidable:
Mistake 1: You have no concrete goal.
Before you begin the process, establish why you’re doing the audit in the first place.
Maybe your sales and marketing departments aren’t playing well together, which is costing you potential business.
Perhaps you’re seeing plenty of traffic arriving at your site, but it’s not creating leads and revenue.
Maybe your content is failing to attract a crowd.