The Center for Food Integrity’s goal is to build consumer trust about the food system. To do this, it runs a website called Best Food Facts. According to the entry, this website is dedicated to addressing myths, correcting misinformation, and connecting consumers with food experts.
Since September 2011, BFF has distributed a monthly e-newsletter to subscribers. However, CFI wanted to kick its efforts up a notch. We award the prize for Best Email Newsletter in PR Daily’s 2013 Nonprofit PR Awards to CFI and CMA (a public relations agency), who worked together to create an updated newsletter with more readership.
CFI contacted CMA to do the following:
- Increase e-newsletter readability and reader interaction, keeping the e-newsletter interesting.
- Ensure the e-newsletter is seen as a trustworthy source of information.
- Increase e-newsletter signups.
- Increase open rates and click-through rates.
To do this, it built the new e-newsletter template to match the BFF website. It also made the e-newsletter easier to read and understand. It freshened up the editorial content with catchier headlines, poll questions, and expert opinions.
According to the entry, the newsletter has gained about 8,000 subscribers since the redesign. The budget for the redesign was $1,000, and the budget for developing and distributing the monthly newsletter was $3,000.
Congratulations to the teams at CFI and CMA.
Want to get recognized for your hard work? Find out about Ragan and PR Daily’s award programs here.