Beware! A generic tone might doom your blog

Not sure how personal to get in your posts and social media updates? This communications pro offers his perspective to help you decide.

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Too many personal blogs have an impersonal feel.

For example, one reader recently asked for advice. After blogging for several months, he had made no progress with subscriptions, comments or shares.

First, there was no indication of who was writing the blog—not a name nor a smiling face. The blogger wrote posts in a clinical style, and the headlines—”Marketing automation mistakes,” “New research is here,” “A social media development”—left me cold.

The world doesn’t need another post titled, “Common Twitter mistakes.” People do want to read:

To stand out, you have to be original. You must be courageous enough to add your own narrative to the mix. There’s only one you. Never publish content that someone else can create.

How authentic should you be?

Your goal should be to build an emotional connection between you and your audience. Genuinely human content leads to awareness, which leads to trust, which leads to loyalty.

So, how much “humanity” is best for your personal brand?

Human content is:

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