Book ReviewWhen your audience is tweeting, make sure they’re tweeting about you

In The Backchannel, author Cliff Atkinson shows how to augment your live presentation using social media

Effective public speaking is a challenge for many executives. They must prepare interesting content, overcome stage fright and deliver a speech that will hold the audience’s attention. As if that wasn’t difficult enough, they are increasingly likely to find themselves looking out at a sea of faces illuminated by the glow of laptops and PDAs. Social media is invading the auditorium, and rather than tuning out while a speech is delivered, people are turning on laptops and cell phones to send out text messages, broadcasting to the world their opinions of a presentation.

Changing presentations forever