In our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement.
Of course, that also means it’s time for the inescapable tradition of making New Year’s resolutions. It’s time to promise to exercise more, put down our phones more and focus more on our families.
Although I know all of these are important resolutions, I find the urge to do more and more absolutely paralyzing.
That’s why I’ve decided 2016 is the year I’m not making resolutions of things I ought to start doing or do more often or more intensively.
Instead, I’m making “un-resolutions”—promises to eliminate habits that hold me back professionally.
1. Stop serving only your brand.
I know: Every piece of brand content—whether it’s rooted in PR, advertising or content marketing—is created to ultimately benefit the brand. However, the content that goes viral or—even better—has long-term success earns those triumphs because it isn’t self-serving.