Break these 10 content marketing habits in 2016

Putting your campaign on autopilot and guessing about your audience without the benefit of metrics will doom you in the coming year. Resolve to stop undermining your own efforts.

Ragan Insider Premium Content
Ragan Insider Content

In our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement.

Of course, that also means it’s time for the inescapable tradition of making New Year’s resolutions. It’s time to promise to exercise more, put down our phones more and focus more on our families.

Although I know all of these are important resolutions, I find the urge to do more and more absolutely paralyzing.

That’s why I’ve decided 2016 is the year I’m not making resolutions of things I ought to start doing or do more often or more intensively.

Instead, I’m making “un-resolutions”—promises to eliminate habits that hold me back professionally.

If you want to join me in this, I’ve compiled 10 behaviors that content marketers should stop in 2016:

1. Stop serving only your brand.

I know: Every piece of brand content—whether it’s rooted in PR, advertising or content marketing—is created to ultimately benefit the brand. However, the content that goes viral or—even better—has long-term success earns those triumphs because it isn’t self-serving.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.