British Airways app lets customers share their dream locales

The Perfect Days app for iPhone extends the airline’s social media philosophy of community rather than hard selling.

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The app, which launched over the summer, is an extension of a popular Facebook app the airline started in January. Each enables users to share the itinerary of a perfect day in their favorite destinations using digital pushpins on a Google map.

“These recommendations are really compelling,” says Corporate Communications Manager Michele Kropf. “We hope that inspires others to experience the destination for themselves.”

It seems to have done that. The Facebook app has already received dozens, if not hundreds, of Perfect Days recommendations, and Kropf says numbers have shot up since the launch of the app.

Why an app?

British Airways started the Perfect Days app on Facebook because the company’s research showed that’s what their customers were using social media to do: Talk about their trips and share recommendations. The Facebook app gave users a clear way to do that—with maps.

Perfect Days was already successful on Facebook and British Airways already had a mobile app for checking in to flights and looking up departure times, so why create a Perfect Days mobile app?

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