Bud Light’s ‘Game of Thrones’ mashup and anti-corn-syrup stance net marketing gold

Jousting and jesting, the brand garnered the bulk of the Super Bowl’s social media impressions. However, its barbs targeting rival breweries earned it criticism as well as positive buzz.

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Bud Light's Super Bowl ads score

The New England Patriots emerged once again as Super Bowl champions, but Bud Light claimed the big game’s marketing victory.

The Anheuser-Busch InBev brand grabbed viewers’ attention with its partnership with HBO’s “Game of Thrones.” In the ad, the beer’s Bud Knight—along with an arena of watchers—gets vanquished in gruesome fashion:

The Bud Light and @GameofThrones worlds collide #ForTheThrone. pic.twitter.com/6rSIYOFRTK

— Bud Light (@budlight) February 4, 2019

The Drum reported:

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