Butterball’s Turkey Talk Line goes mobile

As Thanksgiving approaches, the company has added texting to its marketing menu. Could the Pilgrims digest food safety tips on social media?

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PR and marketing pros at Butterball are going mobile this year.

Market research indicated the popular Butterball Turkey Talk Line should boost its outreach to millennials. So, for the first time since its 1981 launch, the hotline is offering a texting option for those who need immediate help.

(Pro tip: Try not to leave your smartphone inside the bird.)

Would the Pilgrims plotz if they saw Butterball’s 40 Pinterest boards?

In a phone interview with Health Care Communication News, Janice Stahl, a supervisor at Butterball’s Turkey Talk Line in Naperville, Illinois, said texting services launched on Friday and are available through Nov. 24.

“We’re the first in the industry to use text messaging for holiday prep assistance. Our research said 33 percent of respondents want to text questions, many from the grocery store. People—especially millennials who are less experienced cooks—want immediate answers. It’s a fun way to reach out and a nice addition to the Facebook, Twitter and live chats we offer.”

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