Can emojis work as part of your marketing strategy?

The ubiquitous icons have become part of the digital vocabulary, so why not integrate them into at least some of your online messaging? Here are seven ways to employ them.

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Emojis—you see them everywhere.

Every social network supports them, as do messaging apps. It’s no longer just about happy, sad, angry, (insert expression) faces either. In June, the Unicode Consortium accepted 72 new emojis, including an avocado and clinking glasses.

What’s more, did you know you can use them for marketing?

There are several good reasons to use emojis in marketing, particularly if your goal is to curry favor with millennials.

Here are three to consider:

1. Emojis are hugely popular.

Ninety-two percent of the population uses them in emails and social media, according to a report from Emogi, a mobile-messaging platform. That same report said 4.8 trillion mobile messages would be sent this year using emojis.

A survey conducted by Signal, a marketing technology company, as reported by, examined the “rise and rise” of emoji marketing and found that the number of active campaigns using emojis increased by 557 percent over 12 months.

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