Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times.
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Take a few moments to savor the many creative freedoms we enjoy.
Here’s a roundup of the week’s crisis communication news for communicators.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Engaging employees is crucial for long-term success, according to these communications leaders.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
