Ragan Staff
We need you! Take our salary and workplace culture survey
A Ragan survey on compensation and culture will enable communicators to see how they fare industrywide. Plus, there are perks for participants.
External Communications
Ted Kitterman
How Life is Good built an anniversary campaign to highlight positivity
The apparel company, founded by Bert and John Jacobs, has optimism in its DNA. The brothers sought to engage their community by telling stories about people doing good for others.
Ronn Torossian
The keys to reaching millennials: aesthetics, purpose, convenience
Younger consumers are crucial audiences for organizations eyeing future growth. Reaching them hinges on understanding what they want from your organization.
Ted Kitterman
How HIMSS framed rebrand as more than a facelift
The organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
Arthur Solomon
Why and how to replace musty PR jargon with clear, precise language
Fluff, puffery and linguistic sleight of hand could be undermining your credibility—and harming your career. Watch for these weasel words and phrases that could come back to bite you.
Catherine Hernandez-Blades
How a robotic duck calms young cancer patients and boosts Aflac’s brand
Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.
Ted Kitterman
How Aflac overcame changes in Facebook’s algorithm
Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac’s Chris Ehrhart has these tips.
Sara Staffaroni
4 design techniques to elicit better survey results
As today’s culture leans increasingly toward imagery, visuals matter in engaging survey respondents, both internal and external. Here are some eye-openers.
Ted Kitterman
Does profanity rev up your message, or put off your audience?
Beto O’Rourke got lots of coverage for his sharp outburst to a question about Donald Trump’s response to a mass shooting in El Paso. Do the ‘bad’ words undercut his argument?
William Comcowich
5 ways communicators can prep for—and respond to—employee activism
If you resist or ignore pushback, you could compound the crisis. Instead, listen to your workers, let them blow off steam, and make a good-faith effort to accommodate their demands.
Michelle Garrett
11 tactics to repurpose original podcasts and videos
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
Shel Holtz
How to stay afloat in the age of employee activism
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.
Ted Kitterman
Infographic: How to be better at delegating
As a leader, you can’t handle every task, so it’s important to empower your team to do crucial work without you. Here are some tips to help you manage this workplace interaction.
Manny Veiga
Nifty tools to record a podcast interview remotely
Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.
Ted Kitterman
Infographic: How businesswomen can navigate the ‘glass cliff’
When organizations promote women to leadership roles during a crisis, they’re sometimes set up to fail. Here are some tips to make sure you’re prepared.
