Manny Veiga
Nifty tools to record a podcast interview remotely
Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.
External Communications
Ted Kitterman
Infographic: How businesswomen can navigate the ‘glass cliff’
When organizations promote women to leadership roles during a crisis, they’re sometimes set up to fail. Here are some tips to make sure you’re prepared.
Michael Del Gigante
7 mistakes to avoid when targeting more than one location
If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.
Robby Brumberg
A Colorado university’s robust storytelling turns heads
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
Ted Kitterman
Infographic: How to protect your online reputation
In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?
Deborah Sprague
How native content helps consumers 50 and older make purchasing choices
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
Paul Maccabee
How to successfully pitch podcasts
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. Here are some tips on working with these nascent media heavyweights.
Roula Amire
Storytelling vital to earning employee trust, says journalist Soledad O’Brien
Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference.
Kevin Allen
The origins and evolution of Memorial Day
Take a few moments to savor the many creative freedoms we enjoy.
Beki Winchel
Kraft Heinz appoints new CEO as it shifts from slashing costs
The company has been facing scrutiny from investors as sales continue to decline and the SEC investigates internal policies. ‘The CEO’s first concern has to be people,’ Kraft’s new chief said.
Russell Working
14 ways to spring-clean your online pressroom
Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up.
Joanne MacDonagh
5 essential topics that job seekers want you to address
If your website lacks clarity on where your company stands—and proof of progress—potential hires might think you have something to hide. Here’s advice on which subjects to cover.
Ana Angelovska
6 top concerns for corporate communications leaders
Reputation management and working with upper-level executives top the list of nettlesome issues keeping external communicators up at night, according to a new survey. Consider these insights.
John Maxwell
3 essentials for becoming an inspiring leader
To gain the respect and trust of your peers, you must consistently exhibit character, competence and courage.
Russell Working
6 reasons comms—not IT—should ‘own’ the online newsroom
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
