Lindsay Boyd
4 crucial tips for making your podcast connect with audiences
Whether you’re targeting internal employees or external consumers, there are a few important steps you shouldn’t ignore.
External Communications
Ragan Insider Robby Brumberg
How communicators and companies are responding—and should respond—to the Capitol riot
Silence is not a ‘safe’ messaging play. Companies need to communicate their values, internally and externally, in the aftermath of such a jarring event, and their comms teams should help shape the strategy.
Vadim Liberman
What to say and do right now within your organization following the Capitol attack
Today is not the day to skirt around hard conversations. Have them. Make yourself available. Put employees first. Show them the heart of your organization.
Elizabeth Williams
How internal communicators can manage and mitigate bad company reviews
How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation.
Malin Teles
4 reasons why your internal strategy should drive and dictate external efforts
If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication.
Russell Working
Social media is the top channel in external communications, Ragan survey reveals
Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times.
Jim Ylisela
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Kevin Allen
The origins and evolution of Memorial Day
Take a few moments to savor the many creative freedoms we enjoy.
Ted Kitterman
Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok
Here’s a roundup of the week’s crisis communication news for communicators.
Ted Kitterman
Rethinking remote work, focus on digital channels, and balance hope with caution
Here’s a roundup of the week’s crisis communication news for communicators.
Beki Winchel
Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
Joe McLeod
5 communication lessons from Dr. Anthony Fauci
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
Beki Winchel
American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Beki Winchel
Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Beki Winchel
Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
