Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
There’s enough anxiety out there without messages from health care practices exacerbating the panic. Here’s how to address the problem cogently and calmly.
As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.
Uncertainty reigns as the outbreak widens and seemingly trustworthy sources spin data and forecasts. Journalists want to get the facts straight for their audiences; here’s what you can do.
‘Fear is spreading faster than the virus.’ Health care providers—along with the CDC—seek to promote healthy practices while avoiding misinformation.
The COVID-19 pandemic is quelling participation in—and in some cases prompting cancellation of—live gatherings. Technology can help, whether you’re brainstorming or debuting a product.
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions and suggestions from industry experts.
The organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
A new study suggests shortening commutes and mitigating transportation hassles is a top way to improve recruitment and retention. Is your commute driving you to consider a career move?
