Jessica Levco
How hospitals can craft compelling, relevant content amid COVID-19 turmoil
Take notes from these shining examples of engaging storytelling.
Health Care
Sue Spaight
Ideas for marketing telehealth in the COVID-19 crisis
As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.
Ted Kitterman
Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Beki Winchel
American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Ted Kitterman
How the American Lung Association is addressing COVID-19
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
Beki Winchel
Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Ted Kitterman
Why good comms practices are more important than ever
How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.
Beki Winchel
2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
Sue Spaight
How to engage worried health care consumers around COVID-19
There’s enough anxiety out there without messages from health care practices exacerbating the panic. Here’s how to address the problem cogently and calmly.
Jim Ylisela
Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling
As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.
Scott Gilbert
7 steps for health care organizations helping reporters cover COVID-19
Uncertainty reigns as the outbreak widens and seemingly trustworthy sources spin data and forecasts. Journalists want to get the facts straight for their audiences; here’s what you can do.
Russell Working
Health care organizations rally to dispense COVID-19 information
‘Fear is spreading faster than the virus.’ Health care providers—along with the CDC—seek to promote healthy practices while avoiding misinformation.
William Comcowich
How to conduct virtual events in the coronavirus era
The COVID-19 pandemic is quelling participation in—and in some cases prompting cancellation of—live gatherings. Technology can help, whether you’re brainstorming or debuting a product.
Robby Brumberg
Inside Blue Cross Blue Shield of Massachusetts’ robust newsroom
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
Ted Kitterman
Why cooler heads must prevail on the COVID-19 virus
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
