Ragan Insider Kristina Corso
3 tips for building better relationships with reporters
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
Media Relations
Ragan Insider Ted Kitterman
How Bojangles engaged NYC media to grab the national spotlight
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
Ragan Insider Caroline James
The relationship between tech, venture capital and the media is changing
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
Ragan Insider Sally Ann O'Dowd
‘A privilege to have rich conversations for a living’
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
Ragan Insider Ted Kitterman
Is your pitching unethical?
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Ragan Insider Lisa Camooso Miller
6 lessons from journalists after more than a year of COVID-19
Lisa Camooso Miller interviews reporters for her podcast, The Friday Reporter, getting a behind-the-curtain peek at their work and how communicators can offer them what they need.
Ragan Insider Ted Kitterman
10 ways journalists wish PR pros understood their work
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Ragan Insider Dianna Booher
How to streamline, simplify and strengthen internal knowledge
Cross-functional comms and cooperation is linked directly to your bank account. Here’s how to reduce redundancies and prevent confusion for customers and colleagues alike.
Ragan Insider Brian Pittman
3 tips for irresistible email pitches
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.
Ragan Insider Kathryn Arnold
3 PR lessons from the run up to the Tokyo Olympics
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Ragan Insider Robby Brumberg
How Wyndham Destinations is weathering the COVID-19 crisis
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Ragan Insider Lou Hoffman
How to conduct scintillating, illuminating interviews
Spectacular stories often lie just beneath the surface. Uncovering those gems requires a bit of prodding and strategic digging; here’s how to master this invaluable skill.
Ragan Insider Ted Kitterman
4 tenets for earned media success
Carve Communications’ David Barkoe shares his approach to snag a reporter’s attention.
Ragan Insider Ted Kitterman
6 openings to avoid when pitching reporters
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.
Ragan Insider Ted Kitterman
For communicators in a crowded news environment, focus on the ‘why’
Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.
