Carrie Watkins
Why content marketers shouldn’t overlook niche outlets
Marquee publications can build your brand awareness, but industry-centered coverage can be just as rewarding.
Media Relations
Richard Lorenzen
3 tips to help your pitch pop
The deck’s stacked against you, so focus on helping journalists do their job more effectively. Consider these ideas.
Ragan Staff
3 reasons you should enter PR Daily’s 2019 Media Relations Awards
Show off your expertise by March 8 and save $50 per entry.
Jennifer Post
How journalists and PR pros expect to be treated via email
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
William Comcowich
Why and how to use an editorial calendar for pitch planning
Tying a campaign to holidays or seasonal goings-on can afford you significant traction, but it can’t be done willy-nilly. Ask news outlets about their deadlines, and schedule accordingly.
Frank Strong
How PR pros can fight growing media relations difficulties
Industry insiders report that media relations is getting harder, but big benefits remain for those who cut through the noise. Here are some tips.
Christina Hennessy
9 steps for working with journalists
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
Domenica D’Ottavio
10 journalist responses that offer lessons for PR pros
Every response to your PR pitch—positive or negative—is an opportunity to learn about your media contact and hone your media relations skills. Consider these insights.
Brendan Gannon
30 jobs in the PR and marketing world
Daily commute got you down? Find out which organizations offer the most remote job opportunities, and then check out our roundup of current job openings.
Alex Haslam
When and how to follow up your PR pitch
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
Robby Brumberg
Want your pitches to land? Take cues from Ragan editors and other experts
Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time.
Robby Brumberg
Census: 6 PR pros for every journalist
The public relations industry is projected to thrive in coming years. Journalism, not so much. However, there’s a robust future for former reporters who can tell compelling stories.
Lisa Rinkus
Why communicators should enlist the help of proofreaders
Clean, accurate copy is crucial for your credibility—and career. How about baking a quality-control fee into your efforts and hiring an editor?
Christina Hennessey
How bridging puts your media interview back on track
Don’t let the interviewer dominate the conversation. Here’s how to regain control in the heat of the moment.
Robby Brumberg
15 ways to doom your pitch and tick off journalists
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
