Media Relations

Erin Harrison

10 ways to get media attention during this pandemic

Here’s how reporters say you can get their attention during these turbulent times.

Abby Chinery

Journalists reveal what makes them open your email pitches

Having a hard time getting through to your target outlet? Consider these essential steps.

Jonathan Rick

If you aren’t pitching, stop calling yourself a PR pro

A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.

Beki Winchel

4 ways OKCupid handles media relations during COVID-19

Finding stories in your data can lead to big earned media wins.

Jim Ylisela

Anatomy of a leadership video

Needed more than ever, even a simple CEO message can get complicated in a pandemic.

Gary Sheffer

4 lessons from a mismanaged crisis response

The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.

Pal Hollywood

How to perfect your pitch for any media environment

This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips.

George Bradley & Alyssa Susnjara

6 tips for better media relations during COVID-19

Here’s how you can turn yourself into a crucial resource for reporters during this global crisis.

Ted Kitterman

Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more

Here’s a roundup of the week’s crisis communication news for communicators.

Ted Kitterman

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

Here’s a roundup of the week’s crisis communication news for communicators.

Jamie Knightley

The current crisis demands more external communication

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.

Beki Winchel

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.

Dee Donavanik

5 champion communicators in the COVID-19 era

When it comes to leaders and heroes in this crisis, there are few who have used their voice and platform with aplomb. Here’s what PR pros can learn from them.

Beki Winchel

Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%

Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.

Beki Winchel

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.