Adam Fisher
How to handle media interviewers that ask for guarantees
When responding to a crisis, the public wants to know for certain that mistakes won’t be repeated. Here’s how to navigate this sticky situation.
Media Relations
Tim O’Brien
4 ways to maintain your media relations skills
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
Anya Khalamayzer
How PR pros can elevate positive news stories
Some reporters are keen to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them.
Tina McCorkindale
Study: Journalists a top source for providing accurate news
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Paul Maccabee
How to successfully pitch podcasts
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. Here are some tips on working with these nascent media heavyweights.
Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Baptiste Brethenoux
5 steps for building a relevant media list
Identify your specific target audience, scope out journalists who cover your beat, and keep your list updated and tidy.
Jonathan Rick
4 essential elements for a persuasive op-ed
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Carrie Watkins
Why content marketers shouldn’t overlook niche outlets
Marquee publications can build your brand awareness, but industry-centered coverage can be just as rewarding.
Richard Lorenzen
3 tips to help your pitch pop
The deck’s stacked against you, so focus on helping journalists do their job more effectively. Consider these ideas.
Ragan Staff
3 reasons you should enter PR Daily’s 2019 Media Relations Awards
Show off your expertise by March 8 and save $50 per entry.
Jennifer Post
How journalists and PR pros expect to be treated via email
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
William Comcowich
Why and how to use an editorial calendar for pitch planning
Tying a campaign to holidays or seasonal goings-on can afford you significant traction, but it can’t be done willy-nilly. Ask news outlets about their deadlines, and schedule accordingly.
Frank Strong
How PR pros can fight growing media relations difficulties
Industry insiders report that media relations is getting harder, but big benefits remain for those who cut through the noise. Here are some tips.
Christina Hennessy
9 steps for working with journalists
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
