Media Relations

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.

There’s no reason to give up on your PR efforts during the most wonderful time of the year.

Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.

A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.

These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.

Fostering relationships of trust with journalists can go a long way in securing media coverage for your organization or client. Drop these missteps, which can quickly kill your efforts.

A reporter reveals lessons from a quarter-century of pitching colorful features to demanding editors—takeaways that can help PR pros break through and land stories in print.

It’s not all about you, communicators. Boost your media relations savvy—and success—by avoiding these all-too-common pitfalls.

The holiday season is approaching, and communicators looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.

It’s hard to get noticed in today’s media environment. By providing new data and fresh perspectives, you can land coverage from data-hungry journalists.