Whether you’re escorting a top executive or making the rounds solo, these tidbits can help you put your organization’s best foot forward and forge a positive, lasting rapport with journalists.
Getting your byline in a prestigious publication could be a career coup for you or your client. Here’s how to land coveted coverage in The Gray Lady.
Editors of online publications offer great opportunities for thoughtful leaders to publish their writing and draw bigger audiences. Here’s how you can earn editors’ attention.
Whether it’s newsjacking or a tweet from the CEO, hospitals and others are urging the public to protect themselves and their children.
Red flags abound in sales and marketing emails and phone calls. If these litter your solicitations, it’s time to rethink your approach.
Pressure on journalists to do much more with far less—and constantly working on deadline—prompts many to seek help from outside. Follow this guidance to make yourself a vital asset.
Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
The GIF of John Travolta looking around, confused, has been making the rounds online. Many suspect that passwords were not changed after the announcement.
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.
Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.
