Hours before the president unveiled sweeping gun control laws, the nation’s biggest gun lobby swiped at the president and his family in a new video commercial.
The search giant remains the best place to work for the second straight year by constantly evolving. Find out which companies rounded out the top five, and the role internal communication plays.
It’s not too early to start thinking about how to take advantage of the event’s great publicity opportunities.
If you’ve ever said “hotly anticipated,” “end user,” or “deliverables,” a journalist somewhere is making fun of you.
Engaging with writers, editors, and other communications pros on Twitter is easy, but there are several methods. Which of these would work best for you?
Marketers pilot the social media efforts, with PR a close second, reports a new survey. On an encouraging note, most say the departments involved in social media work together well or very well.
As you might guess, the list contains many of the usual suspects, plus two organizations hit hard by Hurricane Sandy.
The university system unveiled the branding image last month—offering insufficient details about it—and pulled it back amid an instant flood of criticism.
How is the “Sons of Anarchy” similar to your press-release writing, social-media-monitoring job? You’d be surprised.
Give your photos a professional look in mere seconds with these easy-to-use apps. No, we’re not talking about Instagram.
Just as cats are mesmerized by catnip, these simple tactics will help captivate your audience.
A recent study of 50 large brands found that fewer than one-third of those that have Twitter accounts answer customer tweets. They interact more on Instagram or Pinterest.
Your audience is zoning out, maybe even walking out. Don’t panic; you can get them back with three simple steps.
Learn to network, pick up the phone more, send fan mail, and become an online stalker (no kidding) should be on your list.
