The team members and staff, crowned 2017 World Series champs, booted their opportunities to explain and sincerely apologize. Here’s what PR pros say they should have done better.
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Ragan’s 2020 Salary and Workplace Culture Survey reveals how communicators rate their compensation, bonuses and workplace perks as well as the factors that lead to job satisfaction.
Public relations pros should embrace artificial intelligence to help them become strategic advisors within their organizations—unless they prefer to sit on the sidelines.
As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations.
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.
For starters, make sure you have real news to impart, something that readers care about. From there, use punchy words and alliteration, but keep it concise for extra power.
Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference.
The company’s well-measured charitable work earns high praise and pride from its employees—and its altruistic endeavors nabbed a sought-after industry prize.
Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.
The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for.
You want a new challenge, need to change things up or have awakened to different priorities. Here are tips on how to bring about the change you desire in your career.
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
Silence doesn’t necessarily mean rejection, so rather than infer a ‘no,’ consider these other approaches. Patience and persistence are often your most valuable assets.
The CEO shared insights into his agency’s annual Trust Barometer for a room full of executives and communicators in Chicago. His main message: It’s time for business leaders to step up.
