What makes a communicator love his or her job?
The communications field can be demanding, given its long hours, changing targets and short deadlines. There can be pressure to work overtime and weekends, always be available and continually track a changing media landscape.
Technology has disrupted the industry, offering new opportunities for finding audiences—yet also making harsh demands for speed and accuracy.
For many communicators, the value of the work is the No. 1 priority when it comes to job satisfaction. That’s according to Ragan’s Salary and Workplace Culture Survey: 2020 Edition.
Close runners-up are “organizational mission/integrity” and “freedom to pursue new ideas and projects.”
Lisa Osbourne Ross, new chief operating officer for Edelman U.S. and president of its office in Washington, D.C., says the key to creating a great atmosphere for employees is to help them envision their career path.
She says that when she took over the D.C. office for Edelman, she asked questions in four categories: