The Consultant Is In

Jim Ylisela

Dropping the word ‘feedback’ is a bad idea. Here’s why.

Avoiding the word “feedback” reflects kid-glove treatment Gen Z and millennial communicators don’t want.

Tom Corfman

In-house experts can help shine the corporate image by providing knowledge and insight.

Tom Corfman

Before you talk to Gen Z, be sure to listen first.

Tom Corfman

Writing headlines is a game of both skill and chance.

Ragan Staff

Goodwin’s “An Unfinished Love Story” reminds us that we need a little poetry in turbulent times.

Tom Corfman

Takeaways for communicators from the authors of ‘The Friction Project’.

Tom Corfman

A memo announcing a big layoff is like a funeral eulogy. It’s for the survivors, not the departed.

Tom Corfman

How to write better ledes, explain complex concepts and choose key details.

Jim Ylisela

Why communicators should love data.

Tom Corfman

Thought leadership is like golf— a lot of people do it and few are any good.

Tom Corfman

How comms teams can help the managers who remain better connect with their teams.

Tom Corfman

The SEC opened a door. Communicators should step in.

Tom Corfman

Any letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others.

Ragan Staff

7 tips collected from the insights into journalism by the longtime staff writer for The New Yorker.

Tom Corfman

How to lift the public’s record low opinion of executive’s ethics.