Ted Kitterman
Infographic: 12 crucial video marketing statistics
The pivot to video might have been overblown, but that doesn’t mean visual content can’t support your messaging goals. Here are some statistics to consider.
Visual & Video Communications
Keith Yaskin
9 tips to avoid shooting a ghastly Halloween video
Halt! Before entering this dark marketing crypt, make sure you have actors, a budget, a timeline and a script.
Victor Blasco
How to create an unforgettable explainer video
From a well-crafted script to engaging visual elements, every detail matters. Use these tips to ensure you nail the structure and make it relatable. Oh, and don’t rush to reveal your logo.
Russell Working
Global firm bridges distance and languages to reach 80% of staff
Using prerecorded video of CEO town halls, Belden adds voiceovers and subtitles in 10 translations. It then gathers its dispersed teams for focused viewings in multiple sites.
Justin Allen
4 reasons why your video failed—and how to fix it next time
Mistakes are OK—beneficial, actually, as long as you learn from them. Follow this expert advice to craft your story, resolve tech glitches and market it wisely. Just hope Chewbacca stays offline.
Michelle Garrett
11 tactics to repurpose original podcasts and videos
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
William Comcowich
Follow these best practices to create superb marketing videos
Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings.
Ted Kitterman
Infographic: How live videos can elevate your organization
Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips.
Loren Yaskin
8 ways to land your organization’s message through video
Seating top-tier bosses around a table and letting them maunder about the company mission just won’t do. Find front-line workers in their element, prep them well, and start rolling.
Robby Brumberg
Infographic: Nifty tips to use video for internal communication
Creating engaging, entertaining visual content can reduce training costs and boost morale—and even solidify your status as a workplace influencer. Here’s how to produce pieces that resonate.
Tina McCorkindale
IPR creates buzz with ‘In a Car’ video series
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.
Beki Winchel
How to convert social media critics into avid fans
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
Ted Kitterman
Infographic: Crucial video trends for communicators to follow
As video becomes a more important format for digital marketers and PR pros, it’s vital to stay on top of the latest best practices. Here’s how to ensure your creations wow audiences.
Justin Lenart
10 tips to look and sound sharp in your company video
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
Michael Del Gigante
What communicators should know about the growing TikTok platform
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
