These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.
What’s right for your product or service—a step-by-step ‘explainer,’ perhaps? Which channels will deliver for you? Have a look.
Are your images and infographics still hooking readers? Consider this guidance on keeping your content ahead of the curve.
Technology that interacts with real-life actions is no longer solely the stuff of science fiction. Consider these ways this visual enhancement can boost your marketing efforts.
Check out these examples of useful videos for internal and external outreach.
Adding a visual element to your pitch could provide the extra oomph it needs to grab journalists’ attention. Here’s how to strike a delicate balance.
Those moving, talking images are a brilliant way to tell stories and put your experts front and center. Yet in order to succeed, you must figure out your end game.
Visual interest is an important part of growing your online presence and attracting more visitors. Consider these insights.
Expect more pops of vivid color, hand-drawn illustrations and authentic stock photos.
Town halls and executive interviews bring immediacy for remote workers and satellite offices, but there’s more to it than just activating a smartphone. Follow these guidelines for success.
Many PR and marketing pros are turning to interactive content and short clips to connect with their audiences. Consider these takeaways from Yuletide wishes.
The video platform’s annual roundup has drawn 9.7 million ‘dislikes.’ YouTube shrugs that it’s fine with that. What are the lessons for communicators who aren’t trying to irk their audiences?
Audiences like to think of themselves as the hero. What they’re looking for is an Obi-Wan Kenobi-type character to guide them. Here’s how to craft visual pieces that resonate deeply.
Google probably won’t remove those embarrassing photos for you. Here’s how to take matters into your own hands.
Are you looking to take advantage of the eye-popping engagement delivered by live broadcasts on social media? Here are some tips to avoid sharing a fiasco.
