David Meerman Scott
12 tips to make webinars more engaging and entertaining
Stand up when you present, bring visceral energy and emotion, and get everyone out of there in under an hour.
Visual & Video Communications
Lauren North
5 steps to create a seamless screencast
Choose a recording software, tidy up your screen, and hit record. It’s not nearly as daunting as it seems.
Mollie Cooke
5 steps for using testimonials in social media video
A positive review can be a crucial tool for closing a potential sale and moving consumers along the customer journey.
Robby Brumberg
Infographic: 10 steps to craft more striking visual content
Keep your design simple, and be mindful of color, typography and layout.
Roberta Beattie
10 excellent video explainers
A sleek animation can boost awareness, recruiting, sales, marketing or customer service. Feast your eyes on these fine examples.
Beki Winchel
LinkedIn embraces video with livestreaming tool
‘LinkedIn Live’ is currently only available to select users in the United States. The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts.
Russell Working
5 tips for video storytelling after natural disasters
These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.
Ted Kitterman
Infographic: How you should invest in video in 2019
What’s right for your product or service—a step-by-step ‘explainer,’ perhaps? Which channels will deliver for you? Have a look.
Ted Kitterman
Infographic: Visual marketing statistics to guide your 2019 efforts
Are your images and infographics still hooking readers? Consider this guidance on keeping your content ahead of the curve.
Ted Kitterman
Infographic: How marketers can make the most of augmented reality
Technology that interacts with real-life actions is no longer solely the stuff of science fiction. Consider these ways this visual enhancement can boost your marketing efforts.
John Cowan
How to maximize video for your health care practice
Check out these examples of useful videos for internal and external outreach.
Hila Shitrit Nissim
How to use video in your media pitch
Adding a visual element to your pitch could provide the extra oomph it needs to grab journalists’ attention. Here’s how to strike a delicate balance.
Russell Working
Mayo Clinic’s best practices for video
Those moving, talking images are a brilliant way to tell stories and put your experts front and center. Yet in order to succeed, you must figure out your end game.
Matthew Royse
Infographic: How to use color to draw more web visitors
Visual interest is an important part of growing your online presence and attracting more visitors. Consider these insights.
Robby Brumberg
Infographic: 8 hot graphic design trends
Expect more pops of vivid color, hand-drawn illustrations and authentic stock photos.
