Census: 6 PR pros for every journalist
The public relations industry is projected to thrive in coming years. Journalism, not so much. However, there’s a robust future for former reporters who can tell compelling stories.
Warren Buffett seems to think newspapers are “toast,” but rip-roaring storytellers will always have the last riposte.
They might just be spinning yarns from the PR side of the fence. U.S. Census data shows that PR pros now outnumber journalists 6-to-1, as newsrooms shrink and public relations jobs swell.
According to Bloomberg:
Employment for public relations specialists will expand to 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department. Meanwhile, jobs for reporters, correspondents and broadcast news analysts are forecast to decline 9 percent to 45,900 over the same period.
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