CEO’s video series boosts morale, engagement

Hamilton Health Sciences’ chief tours departments to find out what staffers are up to in the ‘Teach Rob Your Job’ video series. It has boosted his accessibility and staff awareness.

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Down in a basement at a Hamilton Health Sciences hospital, a long-term employee worked in a lab just across the hall from the Medical Device Reprocessing Department.

But she had never learned about what happened behind the doors of the neighboring department until CEO Rob MacIsaac filmed a video there.

“I’ve worked here for 13 years, and before I saw that I had no idea what they did beyond those doors,” she told digital communications lead Scott Levely.

Her reaction illustrates why the video series “Teach Rob Your Job” has been popular with executives, communicators and employees alike at the seven-hospital group serving south-central Ontario.

Communications records video as the top dog learns about the daily jobs of individual specialists and others. This allows staffers find out about each others’ work and helps create dual-purpose content—in addition to being shared internally, it’s also placed on an outward-facing platform of Vimeo.

“It’s turned into a bit of a cross-hospital and cross-discipline education tool so people better understand what others in the hospital are doing,” Levely says.

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