Cleveland Clinic’s brand journalism site draws 1 million-plus visitors monthly

Drawing a flood of visitors, Health Hub is establishing the hospital’s brand worldwide. And did you know that dark chocolate’s good for you?

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What would you do if your urine turned blue?

This may not be your most pressing concern during a busy day at the office, but if the question has ever awakened you in a cold sweat, Cleveland Clinic’s Health Hub has you covered.

Health Hub is the famous Ohio clinic’s brand journalism platform, which launched in 2012 and has become a roaring success, drawing nearly 1.4 million visits in December alone.

Since you ask, one of its most popular posts was an infographic titled, “The color of pee.”

The post has drawn 616,000 visits, pops up all over Facebook, and has gone nuts on the Internet. Media such as Lifehacker and Popular Science (“Is Your Pee The Right Color?”) have helped spread the word that although blue urine might indicate a genetic disorder, “there is no such thing as purple urine.”

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