Editor’s note: This story is taken from Ragan’s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations and interactive courses.
Cleveland Clinic—the Ohio-based hospital group—once created an infographic to help achy people decide whether to treat their pain with ice or heat.
Months later, something strange happened on the Internet. The clicks on and shares of the infographic went crazy.
What happened? Turns out that celebrity fitness guru Jillian Michaels shared that infographic with her Facebook fans, now numbering 2.9 million, says Amanda Todorovich, director of content marketing at the renowned hospital.
Michaels’ fans in shared the infographic all over the Internet, saying: “Here’s where you can look at it better. Here’s where you can see the PDF of it. Here’s where you can print this out,” she recalls. “We didn’t have to do anything.”