Consumers are 64% more likely to buy after watching a video

This infographic details how online videos can boost your organization’s bottom line. If your boss is hesitant to add video to your marketing strategy, these insights could help.

Ragan Insider Content

What builds an organization’s credibility with customers, is easy to share, and drives sales?

It’s not a content wonder drug—it’s video.

According to an infographic from MultiVisionDigital, video can turn casual consumers into confident customers more successfully than other content types.

Consumers are 64 percent more likely to purchase a product after watching a video about it, and 52 percent of consumers say watching a video about a product makes them more confident in buying it online.

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