Content Marketing Content length and online sharing: 5 steps to wider reach Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know. By Clare LaneApril 12, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.