Content length and online sharing: 5 steps to wider reach

Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.

Posting content online can be a shot in the dark for many PR pros, bloggers and social media managers.

Although determining a post’s success can’t be boiled down to a single formula, content length often can mean the difference between five shares and 5,000.

Content marketers from Express Writers compiled data from various analytics organizations to create an infographic guide for social media.

From listicles and lengthy blog posts to tweets and Pinterest board posts, here are five best practices for determining optimum content lengths:

1. Be helpful.

Clarity is crucial to how well your content is received. Readers want a takeaway; make sure your content is well-written and leaves a lasting impression.

Try to limit your character count to 100 to find success on Twitter.

Instead of using too much detail or rigorously adhering to the expression “short and sweet,” Express Writers say it’s most beneficial to strike a balance with the length of your tweets.

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