Metrics for public relations work have evolved significantly in the digital era. The metrics that PR pros held dear for years have been almost entirely replaced now that print publications are no longer the pinnacle of earned media.
So, what are those metrics that now matter in PR?
A new infographic from Onboardly seeks to define “PR Metrics that Matter,” noting that the two main reasons for PR are customer acquisition and visibility. It shouldn’t just be numbers for the sake of numbers.