There’s a reason I’m so romantic about blogging: It works.
I’ve seen it for myself and for my clients. I have one set of clients who have been blogging for only a few months. Just last week, they received a lead from their website for a service that they had blogged about just a few days before.
Coincidence? I think not.
If a company’s blog post provides a solution for a problem you have, wouldn’t you be likely to buy through its website? I would. That’s what makes blogging and content marketing so darn powerful.
The challenge is coming up with the content that makes sense for your business (and finding time to create it).
To get started, I strongly recommend creating a content plan for your blog. As you build the topics you’re going to write about, think about how you’re going to present the information.
Here are five types of content you should include in your blog:
1. Educational posts