Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing.
That can be frustrating, especially for small-business owners who don’t have a technical background. Though details may vary, the big picture remains more or less the same: Google wants to provide value for search engine users, and if you do so for consumers, you’ll get decent rankings. That’s something that even a complete novice can embrace.
Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how. Here are those evergreen principles:
It’s always about the end user.
Google is a business, and it wants to deliver a great product. In this case, that means providing relevant and valuable search results to its users. A lot of small-business owners get caught up in writing for the search algorithms—but that’s backward thinking.