Ownership influences content: Whoever is steering the ship might disproportionately focus on the sections that matter most to them, such as corporate news. Beyond that, the communication director and top-tier executives might have entirely different agendas.
Here’s the thing: Bad news features on a great intranet will perform better than great news features on a bad intranet. Generally, employees don’t come to read news; they come to get things done.
With that in mind, intranet managers must be objective arbiters of what information matters, in addition to being proactive stewards of a functional, useful hub. Here’s what a good intranet manager should be doing—news or communications aside—to keep the employee kiosk up to snuff: