Expert guidance on choosing, using and maximizing wellness apps
Crucial information on discovering what types of resources employees want, how to deliver meaningful results and making your investment shine.
Making the most of a wellness app can be a dizzying proposition.
The first problem is selecting the right one. There are plenty of purveyors, ranging from multi-function programs to extremely specific niche tools. To avoid falling into an unused app trap, first determine what you hope to accomplish. The right app for your company will depend on whether your goals include:
- Fitness activities
- General health benefits
- Financial information
- Mental health, emotional stress-release activities
- Social activities
- Community service
- Team building
The next big steps are about understanding your audience—and winning over whoever pulls the purse strings. Jennifer Musselman, a psychotherapist and leadership coach in San Francisco and Los Angeles, says that grasping what resources might stick starts by analyzing what makes your workers tick.
“There are currently five generations in the workplace, who have different attitudes, priorities, lifestyles, as well as different comfort levels with apps altogether,” she says. Before deciding anything, Musselman suggests asking:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
