Mirror, mirror, on the wall, which 2020 content trends will rise—and which shall fall?
Unfortunately, we don’t have a magic marketing mirror that reveals the fairest fads and forecasts in all the land, but Core dna sheds light on which tactics are primed to rule in 2020. A handful of what’s in store is listed below:
Content gets tailored to voice search and smart devices. Core dna predicts that half of all web searches will be conducted by voice next year. That means marketers must craft conversational content that mirrors how customers talk—if they want to top search results for hyper-competitive keywords, that is.
For example: “In text, consumers might type ‘2020 content marketing trends,’ while their voice query would be more like ‘What are the top content marketing trends of 2020?’”
Podcasts keep gaining momentum. The podcast train will continue steaming forward in 2020. Core dna notes that yes, podcasts are proliferating hither and yon, but listener engagement is increasing, too. That’s where the crucial (external or internal) marketing opportunity lies in 2020.