Future-proof crisis strategies to safeguard your employees and your reputation

Change may be the only constant, but any crisis can be mitigated with a forward-thinking comms strategy and scenario planning that anticipates the incidents most likely to affect your organization and stakeholders.

During April’s Employee Communications and Culture Conference this past April, Ragan Content Director Jess Zafarris learned what forward-thinking crisis comms strategies were born out of past incidents shared by several comms leaders including Joy Vergara, assistant vice chancellor for student engagement at the University of Illinois Chicago (UIC) alongside Brendan Smith Bently, head of internal communications at Silicon Balley Bank, and Tampa International Airport VP of Communications Veronica Cintron.

Here’s what stuck out.

Anticipating eventualities

Anticipating on-campus demonstrations during an lection year, Vergara explained the process put in place to help students or faculty members assemble reponsibly.