Guidance for crafting compelling quizzes for marketing purposes

To create interactive content that gets results, start with a tantalizing title. Try to provide value for your audience, keep it short, and make it shareable.

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Let’s have a look at three great examples of quizzes in action, as well as six tips for creating your own:


To attract new employees, Heineken created an interactive quiz featuring fun, quickfire questions. The quiz is easy to answer and navigate, with plenty of visual aids, which streamlines the process.

The video aspect takes a bit of time, but it helps to qualify the most motivated respondents. After completing the quiz, you can share your results and immediately apply for a job.

The winning aspects:


Nike’s “Basketball Blueprint” quiz helps you find shoes that match your game.

By answering a few questions about where you like to play on the court and which positions you prefer, the quiz matches you with NBA stars who mirror your style of play.

Of course, there is a personalized shoe recommendation as well.

The winning aspects:


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