Guidance for using humor in marketing emails

Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.

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Even the most serious email marketers (and customers) enjoy levity. Humor has long been a vital part of marketing. When it comes to email marketing, it’s often the message with the funny gag or gif that cuts through inbox clutter.

 

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Here’s how five companies are using humor to build their brand and enhance email engagement:

That email from Harry’s, sent before Saint Patrick’s Day, takes the cake—and the stout. While wishing their subscribers good tidings on the special day, Harry’s offers a perfect product tie-in.

Short, punchy copy, a funny video, a perfect use of the hashtag #savethestout—everything about this email works. However, one important thing is missing: the call to action.

Poncho sends personalized weather alerts to its subscribers. What sets its email apart is their whimsical, wry writing. Who said weather reports have to be boring?

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