Any Chicago native worth their (celery) salt knows that ketchup belongs nowhere on a hot dog.
In a 1995 column, Chicago writer Mike Royko castigated former senator Carol Moseley-Braun for an offense so abominable he wrote, “It is said that power corrupts. I didn’t know that it brings on utter madness.”
Moseley-Braun’s offense was a contribution to a recipe book by the American Meat Institute for a Chicago hot dog (which is not a sandwich) that gallingly included ketchup.
There are several theories as to why ketchup and Chicago hot dogs don’t mix, but the story I heard growing up in the city was that, ketchup used to be considered fancy. Hot dogs were the working man’s food, and mustard was the working man’s condiment.
For a company such as Heinz, this presents a challenge.
Plenty of Chicago consumers don their dogs with the red condiment, but how could they win the hearts and minds of true, no-ketchup city residents?
That’s where Chicago Dog Sauce comes in.